Arendel Organic Tea
The Problem: Educate a younger audience about the different benefits teas can provide. I also challenged myself to create intricate, interesting packaging.
While Arendel Natural Tea was aimed at a more health-centered audience, Arendel Organic Tea caters towards a slightly different and younger audience. This audience may not be aware of the different types and benefits of teas, and they may also be more interested in the aesthetics of the packaging.
The idea behind this package involved bundling together 3 types of tea based on their shared benefit, whether it be for sleep, stress relief, or stomach comfort. Each package consisted of a sleeve that would lift off of the box. The remaining structure would open into 5 panels with 3 shelves, each shelf containing a different type of tea. The inside panels would have information about each type of tea. The outside of the package is covered with illustrations of the herbs and plants used to make those specific teas. I adopted a scientific line drawing approach to these illustrations in order to keep the target audience gender neutral.
The idea behind this package involved bundling together 3 types of tea based on their shared benefit, whether it be for sleep, stress relief, or stomach comfort. Each package consisted of a sleeve that would lift off of the box. The remaining structure would open into 5 panels with 3 shelves, each shelf containing a different type of tea. The inside panels would have information about each type of tea. The outside of the package is covered with illustrations of the herbs and plants used to make those specific teas. I adopted a scientific line drawing approach to these illustrations in order to keep the target audience gender neutral.
The process
This project is actually a revamped version of an older version, shown above. This set won Juror's Choice for Best Graphic Design at the Baylor Art Student Show in 2017.
While I was fond of the design at the time, the execution was difficult since the thickness of the paper crumpled in on itself. My illustrations were also thicker and bulkier, and it added to the overall "weight" of the package. This old series felt heavy and sluggish, and I worked to recreate it into a modern, sleek, and light design. Along with the redesign, I printed on a lightweight paper that didn't have the issue of folding and buckling in on itself.
During my initial design of the package structure, I had built several versions with different dimensions to make sure I took into consideration factors like the thickness of the paper. I also had to make sure that the sleeve was tight enough to stay on but loose enough to remove easily. Needless to say, it took me several attempts!
While I was fond of the design at the time, the execution was difficult since the thickness of the paper crumpled in on itself. My illustrations were also thicker and bulkier, and it added to the overall "weight" of the package. This old series felt heavy and sluggish, and I worked to recreate it into a modern, sleek, and light design. Along with the redesign, I printed on a lightweight paper that didn't have the issue of folding and buckling in on itself.
During my initial design of the package structure, I had built several versions with different dimensions to make sure I took into consideration factors like the thickness of the paper. I also had to make sure that the sleeve was tight enough to stay on but loose enough to remove easily. Needless to say, it took me several attempts!