Dynamic and motivated professional with a proven record of applying new technologies, performing all design/architecture tasks from concept to production, execution consistency, and formulating winning strategies. Adaptable leader with ability to work independently, lead cross-functional teams, make critical decisions, and achieve results that further align with organizational goals.

WORK EXPERIENCE

Senior Graphic Designer  |  December 2022 - Present
Talia di Napoli
  • Achieved YoY revenue growth for Black Friday and 2023 despite a 50% marketing budget cut
  • Owned email/SMS design and execution across campaigns and automated flows for optimal engagement
  • Produced visually cohesive multichannel assets facing customers, buyers, and investors
  • Managed agency communications to ensure effective collaboration and project execution
  • Authored brand book to capture key design elements for unified brand representation
  • Produced engaging social media videos accumulating over 1 million views
  • Led content production through creative direction of photo shoots

Senior Graphic Designer & Marketing Manager  |  December 2019 - November 2022
Bullseye Locations
  • Designed scalable, robust, and intuitive UI wireframes
  • Advised client on best practices and industry leading methodologies
  • Ability to earn client’s trust through thought leadership and execution consistency 
  • Drives enterprise marketing strategies
  • Introduced, designed, and implemented winning sales content packages
  • Drives enterprise front end transformation strategy 
  • Led transformation of Bullseye website from concept to execution
  • Manages and aligns external developers to meet performance goals
  • Hosts client learning sessions to promote full adoption
  • Client-facing and detailed business analyst
  • Leads harvesting and packaging of reusable design components

Graphic Designer  |  October 2018 - July 2019
Olympus Labs
  • Actively collaborated to re-brand the company and its image 
  • Created various media and visuals for social media, promotions and paid ads 
  • Conceptualized and designed new user-friendly website 
  • Created visual content and infographics for use in Amazon EBC 
  • Designed email marketing templates and corresponding landing pages 
  • Produced catalogs, pitch decks, business cards, banners and booths for events
  • Prepared press files using cold foil, matte, and other effects for print
  • Managed important files and reference documents
  • Communicated effectively with executive team and stakeholders

Marketing & Communications Intern  |  May 2017 - May 2018
Baylor University
  • Collaborated with different department to assess and address website objectives
  • Spearheaded design and asset creation for a series of new websites
  • Created assets and media for Baylor’s homepage
  • Assisted in photo manipulation and vector element creations

Print Shop Assistant  |  January 2016 - May 2017
Baylor University 
  • Demonstrated processes and techniques to students
  • Led shop upkeep responsibilities
  • Maintained and prepared the print shop for use
  • Assisted students and ensured their safety in the absence of a professor

Graphic Designer  |  August - December 2016
Autosnap
  • Designed and unified a custom set of icons
  • Performed independent research in order to ensure accuracy
  • Captured the essence of the company within a clean and simple design
  • Communicated effectively with the client
 
EDUCATION
Baylor University - Waco, TX (May 2018)
Bachelor of Fine Arts: Graphic Design (3.5) 
Minor: Entrepreneurship

AWARDS AND RECOGNITION
Graphic Design Award, Baylor Art Student Exhibition, 2017
Dean’s Academic Honor List Recipient for 2 consecutive semesters